The Wall Street Journal has proclaimed it to be the color of the century. It’s Rose Gold and it’s on everything from your iPhone, to jewelry, to hair styling products, to faucets. This color is not only beautiful, but it is also strategically murky – neither feminine or masculine – to please a non binary generation. And now it’s on your favorite sex toys!
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Rose Gold demonstrates a warmer embracing rose tone reflecting connection and wellness.
Pantone named it the Color of the Year in 2016, stating ” In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage. “
It’s no surprise that in an industry like ours which celebrates fluidity in terms of gender identity, that rose gold would shine so brightly for our customers!